MUSIC BUSINESS · ·musicbusinessworldwide.com
Gunna Launches SB THE LABEL With Atlantic Music Group
Gunna has established his own record label, SB THE LABEL, in partnership with Warner Music Group's Atlantic Music Group, serving as CEO.

Gunna has established SB THE LABEL in partnership with Atlantic Music Group under Warner Music Group and will serve as the company's CEO. The label's first three signed artists are Casper Bluff, Nechie, and Dracc from Atlanta. The financial details of the SB THE LABEL partnership have not been disclosed.
On the day of the announcement, Gunna released a new single titled pop it, which will appear on his upcoming album Splurge. Tennis player Coco Gauff appears in the music video for pop it, which was directed by Gunna's creative director Spike Jordan.
Gunna's albums Wunna and DS4Ever debuted at number one on the Billboard 200 chart. His album The Last Wun was his final release under Young Thug's YSL Records. In corporate developments, Warner Music Group acquired 300 Entertainment in December 2021 in a 400 million dollar cash deal, and Elliot Grainge became CEO of AMG on October 1, 2024.
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