NEWS · ·That Eric Alper

Braxton Keith Launches Fragrance and Tour Dates

Braxton Keith has partnered with Tru Western to release a new fragrance alongside details of his ongoing and upcoming tour dates.

Cover art — rights belong to the owner
Cover art — rights belong to the owner

Braxton Keith has partnered with Tru Western to introduce a new fragrance titled Leather Vintage Label No. 5 Canyon Echoes. Tru Western has been producing Western-inspired fragrances since 1969. The product brings together notes of Desert Acacia, Cactus Water, and Amberwood, and is available at a price of $50. The development process for the fragrance began with an 889-mile journey across West Texas. The Desert Acacia scent was recorded in its natural environment without harming the plant by using Givaudan's Scent Trek technology.

The launch follows Braxton Keith's debut album, REAL DAMN DEAL, which was released in May. Keith wrote 10 of the 15 tracks featured on the project. As part of the REAL DAMN DEAL TOUR, he is set to perform a hometown concert in Midland as well as two nights at Floore's Country Store.

Keith will also join Gavin Adcock for 10 dates on The Day I Hang It Up Tour. In January, Keith will begin the TOLD YOU ONCE TOUR 2027. Set to visit roughly 40 cities, the upcoming run will mark his most extensive tour to date.

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