NEWS · ·That Eric Alper
Scotiabank Arena launches $2,500 Priority+ membership
Scotiabank Arena has announced a $2,500 annual Priority+ membership that gives members early ticket access, with MLSE calling the program a beta.
Scotiabank Arena announced its new Priority+ membership, which costs $2,500 annually plus applicable fees and taxes. Priority+ members can get first access to purchase tickets for more than 50 eligible concert announcements in 2027, and they can purchase up to 2 tickets per eligible show.
Priority+ members receive assistance from a dedicated Premium Live representative. MLSE, which owns and operates Scotiabank Arena, told CBC Toronto that the Priority+ program is a beta program.
MLSE said participating Priority+ users will not reduce the number of tickets available to the general public. MLSE says the program has measures designed to exclude ticket resellers.
Priority+ membership does not guarantee admission, seat location, price level or access to a particular artist's show.
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