NEWS · ·That Eric Alper
The Drizzler Film Features Black Thought
The Drizzler, starring Tariq Black Thought Trotter, was produced by Two One Five and released nationally on July 1 across various digital and connected television channels.
The Drizzler stars Tariq Black Thought Trotter. James Poyser created music specifically for the film. The film was produced by Two One Five, which was founded by Black Thought and Ahmir Questlove Thompson.
Two One Five works across film, television, documentaries and branded entertainment. Its work includes Summer of Soul, SLY LIVES!, Ladies & Gentlemen… 50 Years of SNL Music, Descendant, The League and Daughters. The Drizzler was released nationally on July 1 across various digital and connected television channels.
The film builds on Mike’s Hot Honey’s previous Drizzle the Mike’s campaign. Mike’s Hot Honey dates to 2010, when Mike Kurtz first poured his hot honey over pizza at Paulie Gee’s in Brooklyn. After customers showed interest, Kurtz began selling small batches in hand-labeled bottles. Mike’s Hot Honey is now sold at thousands of restaurants and retailers.
The campaign launches an official Mike’s Hot Honey Drizzlers community initiative to recognize and reward fans who introduce the product to others. Noble People developed the integrated media strategy, including creative content, trade media, social activations and Chicago pizza-box work.
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