NEWS · ·musicbusinessworldwide.com
TikTok Launches Global Campaign for Mrs. GREEN APPLE
TikTok has launched a global in-app campaign for Mrs. GREEN APPLE’s POPS album, including an album hub, profile frame and global community challenge.
TikTok has launched a global in-app campaign for Mrs. GREEN APPLE’s POPS album. According to TikTok, the group is the first Japanese artist selected for one of the platform’s global artist-specific campaigns. The campaign includes an album hub, a profile frame unlocked through tasks and a global community challenge.
POPS is Mrs. GREEN APPLE’s sixth studio album and the group’s first original studio album since 2023’s ANTENNA. The album was released digitally on Tuesday, September 29, and on CD on Wednesday, September 30. TikTok says Mrs. GREEN APPLE has more than 2.1 million followers on the platform.
Mrs. GREEN APPLE was formed in 2013 and made its major-label debut through Universal Music Japan’s EMI Records in 2015. The group ranked No. 13 on the 2025 IFPI Global Artist Chart, while Universal Music Japan confirmed that Mrs. GREEN APPLE was Japan’s best-selling artist in 2025.
The group’s fan club-exclusive Ringo Jam Tour SHADOWS began in Kagawa on September 30 and is planned to continue through December across 13 cities and 28 dates. In June, TikTok launched an in-app experience for Olivia Rodrigo’s album you seem pretty sad for a girl so in love, featuring a special profile frame and collective fan challenge.
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