AI & MUSIC TECH · ·NME
Nile Rodgers defends AI use in new video against criticism
Nile Rodgers hit back at criticism of his use of AI in a new music video, calling the criticism hypocritical.

Nile Rodgers hit back at criticism of his use of AI in a new music video, calling the criticism hypocritical. Rodgers said he was creating an AI version of himself for the project, which he described as next level. Rodgers revealed that the video was for his 2020 charity track 'The Christmas Song' with Rebecca Ferguson.
Rodgers told fans in the post caption that the finished video would be released on November 20. Rodgers cited The Eagles' residency at Las Vegas' Sphere as inspiration for his project. Rodgers said the team created everything, including mood boards and storyboards, and worked the same way they would on a film.
Rodgers said his director is a TV director. Rodgers said that if the project were a traditional film, it would have cost about $100,000. Rodgers expressed his support for artificial intelligence in 2023.
A study conducted this summer found that AI was detected in almost 40 per cent of all music released in July alone. Industry leaders and politicians recently met at Manchester's Beyond The Music to discuss what music needs to survive alongside AI. Grimes is set to make her film debut in the new AI-generated sci-fi film Gods Don't Give Gifts.
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