MUSIC BUSINESS · ·Billboard
Suno Inks Strategic Partnership With Believe
Suno partners with Believe and TuneCore for opt-in AI model training, offering revenue sharing and distribution for generated tracks.
Suno and French music giant Believe have signed a strategic partnership allowing Suno to use music from participating Believe artists to train its upcoming AI music models. As part of the agreement, music from participating Believe and TuneCore artists and labels will be included in new music models created in partnership with the music industry, according to a press release.
The announcement stresses that artists and labels can choose to opt-in for new music products developed by Believe and Suno in tandem. Talent who choose to take part will be compensated for their music through a revenue share, and their rights will be protected. Additionally, any AI songs created in the forthcoming Suno models trained on participating songs will be eligible to distribute through Believe and TuneCore.
Believe joins BMG and Warner Music Group in choosing to work with Suno. This follows a policy Believe posted in April which barred the distribution of AI-generated tracks created partly or fully via pirate studios, blocking material from Suno's then-current models. Suno has faced multiple lawsuits from copyright holders, including a class action lawsuit led by country star Jason Isbell claiming the AI music generator was designed to evoke artists' identifying characteristics.
Additional details on the partnership and industry impact are available via Billboard and Digital Music News.
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