MUSIC BUSINESS · ·The Guardian Music
Superfans Spend Thousands on Concert VIP Tickets
Music fans are spending heavily on VIP concert tickets, while industry reports show superfans generate billions in additional revenue.
Tara Bess bought a VIP ticket from a resale website for $1,400 so that she could sit in the front row at a Harry Styles concert. In order to cover the costs of her travel expenses from her home located in Florida, Bess worked a second job as an Uber driver. She saved money over a period of nine months to pay for those travel expenses.
Holly Fisher paid $475 for a VIP ticket that offered access to a soundcheck as well as early entry to the venue. In another instance, Amber Harms flew to Chicago to watch two concerts on the summer tour for BTS. To obtain two seats in the front row for those shows, Harms spent $3,400 on a resale website.
According to information from the music data company Luminate, superfans spend 80% more money on music each month when compared to casual fans. Furthermore, a 2025 report published by Goldman Sachs estimates that targeting superfans could earn the music industry an additional $4 billion in revenue every year.
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