AEG and Virgin Media O2 Extend The O2 Deal to 2038

AEG and Virgin Media O2 have agreed to extend their naming rights partnership for The O2 in London until 2038. Under the agreement, O2 and Virgin Media broadband customers can purchase 50% more tickets for shows at the venue through Priority Tickets. For the first time, customers will also get Priority access to performances at the complex's 2,750-capacity indigo at The O2 space. This renewal follows a 10-year agreement signed in 2017 and extends the partnership between AEG and O2 that dates back to 2005. Priority has sold over 3.9 million tickets at The O2 during the partnership.

Owned and operated by AEG, The O2 has hosted more than 6,800 events and welcomed over 100 million visitors since opening in 2007. According to AEG, the venue's 20,000-capacity arena is the most heavily used arena in the world and has sold over 30 million tickets. In 2025, The O2 set a record with 239 arena shows, while ticket sales increased by 11.4% year-on-year to 2.9 million. AEG states that The O2 generated £2.8 billion in visitor spending across the UK in 2023 and supported 25,000 jobs. Industry group LIVE reports that consumer spending on live music in the UK grew 9.5% in 2024 to reach £6.68 billion.

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