Ausify launches second year to boost Australian music visibility

Ausify, a national campaign to lift Australian music's visibility at home, launched its second year on Monday (Nov. 2). The campaign is run by Music Australia, the contemporary music body within Creative Australia. Ausify launched in 2025 during Ausmusic Month, with Thelma Plum, Keli Holiday, G Flip and Ben Lee among its first backers. Ben Lee is an ambassador for the Ausify campaign.

The month-long run launched with seven Australian artists performing a karaoke version of Love Is in the Air. Ausify is calling for Public Displays of Ausify, from social posts and tour merch to singing along in public.

Local music accounts for 8.5% of all audio streamed in Australia, according to APRA AMCOS's latest Year in Review, released in October. The Year in Review recorded a 37.5% decline in local content's streaming share over five years, down from 13.6% in FY21. APRA AMCOS CEO Dean Ormston has warned the local music streaming share could fall to about 5% within five years without intervention. On user-generated content platforms, Australian music's share is 3.6%.

An Australia Institute analysis using IFPI data found Australian artists' share of the 10,000 most-streamed acts in Australia fell from 12% to 8% between 2021 and 2024. In a Pureprofile survey of 1,018 Australians conducted for Music Australia in October, only 27% said they had streamed an Australian artist in the past 12 months.

APRA's international revenue topped $100 million for the first time in FY26, with total group international revenue reaching $107.3 million.