Interscope signs BK and Supernova deal in Brazil

Interscope Records is expanding into Brazil, the label announced on Friday (Nov. 6) with two new deals. Interscope signed hip-hop star BK. The label also signed a new joint venture and distribution deal with urban label Supernova Entertainment. BK's signing with Interscope coincides with the 10th anniversary of his debut album, Castelos & Ruinas.

BK's first Interscope release will be a remix of Castelos & Ruinas with new production and new collaborations. The new JV with Supernova encompasses the Brazilian urban label's catalog and a partnership for new signings. In March, IFPI reported that the Brazilian music market grew 14.1% year over year, versus 6.4% for the industry overall. Brazil jumped over Canada to become the eighth-largest music market in the world.

Jose Cedeño said artists are attracted to the global artist development platform Interscope can provide. Jose Cedeño said Interscope aims to empower Brazilian artists to become global superstars. John Janick said Interscope aims to expand resources and opportunities for Brazilian artists on a global level. Laura Carter and Ramon Alvarez-Smikle said BK's music reflects the depth, originality and cultural influence of hip-hop in Brazil and globally. Victoria Oakley, IFPI's CEO, said most Brazilian music is in Portuguese, so the obvious sellable market is not there in quite the same way.