Plot Twist Records Partners With 10K and Atlantic

Plot Twist Records has entered into a joint venture with 10K Projects and Atlantic Records. The record label was established by Carter Gregory, who is an A&R executive and media personality. Gregory most recently held the position of Vice President of A&R at Capitol Records. In addition, Gregory hosts a podcast titled The Set List, where he conducts interviews with figures from the entertainment world. During the independent launch period of Plot Twist, Gregory released the debut single Fourth Strike by Kylie Jenner.

The first two signings announced for Plot Twist Records are singer Alabama Barker and DJ Nic Vans. Alabama Barker is the daughter of Blink-182 drummer Travis Barker. Nic Vans, whose real name is Nicolas Vansteenberghe, finished second on season seven of Love Island USA prior to starting his career as a DJ.

Company 10K Projects operates as a standalone record label within Atlantic Music Group, which is led by Elliot Grainge. Warner acquired a 51 percent stake in 10K Projects in 2023. Together with Atlantic Records, 10K Projects is now partnering with Gregory and Plot Twist Records in this joint venture.