Spotify Adds Three Features to Reserved

Spotify is adding three new features to its Reserved ticket program, with the new features beginning to become available on Thursday, September 24. Fans who receive a Reserved offer will receive personalized sharing cards. The sharing cards consist of two cards, one when a fan is selected and another when tickets are secured. The cards include the fan’s name, the artist, show details and a Reserved badge.

Setlist playlists are sourced from setlist.fm and open on the event page when Reserved tickets are purchased. A new in-app section brings sharing cards, setlists, event and venue information, and past performances together in one place. Recent Reserved offers have included artists such as Role Model, Miley, Skillet, beabadoobee, Jonas Brothers, Brett Eldredge, John Summit, Young Thug and Metallica.

Reserved launched in the U.S. on June 18 as part of a multiyear agreement with Live Nation. Role Model was the first artist in the program. On August 17, Spotify expanded Reserved to Premium subscribers in Canada, its first market outside the U.S. Reserved identifies artists’ most relevant fans using signals including listening, saving and sharing.