Suno and BMG Announce Global AI Music Licensing Deal

Suno has signed a global strategic alliance with BMG to license the music company’s publishing and recorded intellectual property. This agreement, described by both parties as a "landmark" pact, follows a similar licensing deal between Suno and Warner Music. The partnership grants Suno approval for the "prior use" of BMG’s recordings and works within its AI training processes.

The alliance extends to the IP of both BMG and Concord, assuming the anticipated merger between those two entities is finalized. Beyond training, the companies intend to collaborate on Suno’s forthcoming licensed model, which is currently on track to launch later in 2026. This timeline was previously noted by Warner Music CEO Robert Kyncl, whose company remains the only other major label to have reached a licensing settlement with the AI platform.

According to Digital Music News, the companies plan to develop entirely new music experiences that reimagine how artists and fans connect. This includes generating new revenue and making music a more participatory part of people's lives.

BMG EVP of global marketing and streaming Celine Joshua stated that "choice is the guiding principle" of the agreement. She noted that the pact establishes strong protections and clear economics for creators as the industry enters an era of AI-driven creation. Suno co-founder and CEO Mikey Shulman added in a separate blog post that building the future of music responsibly requires working directly with the companies that represent music makers.

This deal arrives less than one week after Suno announced far-reaching policy changes, including new download limits and watermarking for users. While some customers have expressed dissatisfaction with these restrictions, the platform continues to expand its list of industry partners. The collaboration with BMG is expected to provide artists with more choice in how their work is utilized within AI environments. For those looking for other options in the space, there are several Suno alternatives currently available to creators.