Unit1 Studio Raises $20M for Avatar Shows

London-based avatar concert producer Unit1 Studio has raised 20 million US dollars in total investment. The funding round for Unit1 Studio includes an equity round led by Balderton Capital, as well as production financing. Other participants joining the equity investment include Mercuri, Gilston Music, and former U2 manager Paul McGuinness.

Alongside the financing, former Universal Music UK and IFPI Chairman John Kennedy was appointed to the Unit1 board of directors as a non-executive director. Unit1 also added two avatar designers, Greg Meeres Young and Sefki Ibrahim, to its team.

Unit1 announced that an avatar concert production has been completely relocated from one venue to another. The production relocated was the KT Tunstall avatar show, which moved from West London to the Tileyard London studio located in King's Cross. Moving the production and completing the process of recalibrating it in the new space took four days. The KT Tunstall avatar show was first introduced in October 2025, timed with the 20th anniversary of the artist's album Eye to the Telescope. In other avatar production news, the planned opening for the avatar show for the band KISS was postponed to 2028.