MUSIC BUSINESS · ·Music Business Worldwide
US and UK Share of Superstar Artists Declines
Data from Chartmetric shows the United States and the United Kingdom have lost share among global superstar artists since 2021 as markets like India expand.
According to Chartmetric, the share of superstar artists from the United States fell from 45.1 percent in 2021 to 33.1 percent. Over the same period, the share of superstar artists originating from the United Kingdom dropped from 10.6 percent to 7.6 percent. Chartmetric defines superstars as artists ranked in the top 0.02 percent of its database. The total number of artists in this tier increased from 972 in 2021 to 2,539 in 2026. Legacy artists who have at least 7 percent of their catalog released before 1991 are placed in a separate category and excluded from the count.
Between 2021 and 2026, no market expanded its superstar roster faster than India. The number of Indian musicians reaching this tier for the first time rose from 25 in 2021 to 154 in 2025 and reached 170 in 2026. In addition, appearances by Indian artists on Spotify charts outside India climbed from 1,593 in 2021 to 7,736 in 2025. For Arijit Singh, the portion of his audience based in India grew from 68.7 percent in 2020 to 77.5 percent in 2025.
Brazil generated 127 superstar artists by 2026, while Nigeria saw its annual total rise to 27 in 2025. However, Brazilian artists had 895 foreign Spotify chart entries in 2025, down from 1,622 entries recorded in 2021. Domestic listeners made up 82.4 percent of the YouTube subscribers for Brazil's top 10 artists in 2025.
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