Claire Cronin Shares "Before The End Of Time" Video

Claire Cronin's new song Before The End Of Time is described as a lullaby about the idea of missing the world as it ends. The song is a slow and romantic torch song centered on deep nostalgia, grief and fear of an approaching apocalypse in a world on the edge of destruction. Cronin says she imagined the chorus as the ghost of old crooner Frank Sinatra singing to the victims of a shipwreck.

Cronin recorded her forthcoming album The Bruise with her husband and frequent collaborator Ezra Buchla. On Before The End Of Time, Cronin performs vocals and guitar, Buchla plays strings and processing, and Mark Wessels plays musical saw. The Bruise is due out 10/9 on Orindal Records/A Moth Object.

For the song's video, Cronin asked people on social media to send short clips of things they thought they would miss at the end of time, their lives or the world. She selected footage from the submissions, added some of her own footage and edited the material together. Cronin says that coastlines, bodies of water, skies, trees, children, animals and shimmering lights frequently appeared in the submitted footage.

Cronin's 2020 book Blue Light Of The Screen focuses on her obsession with horror films.