NEWS · ·musicbusinessworldwide.com
Gunna Launches SB THE LABEL With Atlantic Music
Gunna has launched a new record label named SB THE LABEL with Atlantic Music Group and released the single pop it.
On October 9, Gunna announced the launch of his record label, SB THE LABEL, formed in partnership with Atlantic Music Group under Warner Music Group. Gunna will serve as CEO of the company. The first three artists signed to the label are Casper Bluff, Nechie, and Dracc from Atlanta. Financial terms of the partnership were not disclosed. Warner Music Group acquired 300 Entertainment in December 2021 in a $400 million cash deal.
On the day of the announcement, Gunna released the single pop it, which will appear on his new album Splurge. The music video for pop it features tennis player Coco Gauff and was directed by Gunna's Creative Director Spike Jordan. As of October 12, 2026, pop it is number 29 on the Apple Music US songs chart.
Gunna's 2020 album Wunna and 2022 album DS4Ever previously debuted at number 1 on the Billboard 200 chart. In August 2025, his sixth studio album, The Last Wun, entered the Billboard 200 at number 3 with 80,000 equivalent units. The Last Wun was Gunna's final album released under Young Thug's YSL Records.
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