MUSIC BUSINESS · ·Music Business Worldwide
ADA Central Europe Partners With Sound Distribution
Warner Music Group's ADA Central Europe has signed an exclusive global digital distribution agreement with Swiss label Sound Distribution.
Warner Music Group unit ADA Central Europe has signed an exclusive global digital distribution deal with Swiss record label Sound Distribution. Under the agreement, ADA will handle worldwide digital distribution for the label's artist roster. ADA Central Europe operates as the distribution and label services arm of Warner Music Central Europe, with Switzerland representing one of six countries under the regional division. The partnership launched with the debut single from Inéz and Pacoussa.
A key element of the agreement is Sound Distribution's strategic partnership with Electric Feel, which was founded in 2013 by Austin Rosen. Sound Distribution has generated more than 239 million total views on TikTok.
In July, ADA Central Europe signed an exclusive distribution partnership with Berlin-based independent label AIM Music. In August, ADA Central Europe and Warner Music Austria entered into a distribution and studio agreement with Vienna-based company Tonherd.
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