Avex Raises S10 Entertainment Ownership to 85%

Avex Inc. has increased its ownership of S10 Entertainment to 85% after purchasing shares from Brandon Silverstein and his partners. The financial terms of the transaction were not disclosed. Avex said the agreement represents its second acquisition involving S10.

Brandon Silverstein will continue as CEO of S10 and Avex Music Group. He is also taking on a broader role in Avex Group's global music strategy. Avex's relationship with S10 began in 2020 with the formation of S10 Publishing as a joint venture. Avex USA invested in S10's management company in May 2024.

In March 2025, Avex acquired 100% of S10 Music Publishing's song catalog and an additional stake in S10 Management. At the time of the acquisition, S10 reported more than 22 global No. 1 hits and 50 billion streams worldwide. Its publishing repertoire included songs recorded by Justin Bieber, Drake, Tate McRae, Doja Cat, Post Malone and Rihanna.

AMG has also signed a global publishing administration agreement with Bruno Mars and launched an initial catalog acquisition fund of $100 million.