MUSIC BUSINESS · ·Music Business Worldwide
UMG Appoints Libby Bush to Lead Global Brands
Universal Music Group has appointed Libby Bush as its new Global Brands and Commercial Partnerships head, where she will lead the company’s new global function bringing together brands, media and commercial partnerships.
Bush joins UMG from Creative Artists Agency and will begin the role in November. She will be based in Los Angeles and report to Boyd Muir.
Bush will lead UMG's new global function bringing together its brands, media and commercial partnerships businesses. UMGB manages UMG's collaboration with The Coca-Cola Company, which launched real thing records in June 2025. Bush will bring together expertise and relationships across UMG's different record labels and businesses.
At CAA, Bush founded and developed the Entertainment Partnerships division. She previously founded Tandem Entertainment, which was later acquired by CAA, and previously led global brand partnerships at Marvel Entertainment. In July 2024, she joined the board of Turtle Beach Corporation.
The appointment follows other senior hires at UMG. In July, UMG hired former Skechers and Nike executive Tseyin Foo as President of Global Supply Chain. Hannah Poferl was appointed UMG's Chief Data Officer in January.
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