MUSIC BUSINESS · ·Music Business Worldwide
GoDigital Music Signs Pony Canyon, Names APAC Head
GoDigital Music has appointed Sebastian Mair as President of APAC, while its unit AdShare has entered into an agreement with Pony Canyon.

GoDigital Music has appointed Sebastian Mair as President of APAC. Within the company, AdShare entered into an agreement with Japanese entertainment company Pony Canyon to provide YouTube monetization and intellectual property rights management services for its catalog. According to GoDigital Music, Pony Canyon represents a catalog of more than 100,000 assets in the Japanese entertainment industry.
Pony Canyon previously partnered with Orfium in July 2024 to track the use of its music catalog in user-generated content on YouTube. In December 2022, Pony Canyon signed a licensing agreement with NetEase Cloud Music to distribute its music catalog in China.
In November 2025, GoDigital secured 230 million US dollars in new financing for its newly created GoDigital Music division. GoDigital Music established a European headquarters in Zurich by acquiring Swiss independent distributor Octiive. In December 2025, GoDigital Music acquired catalogs focused on Regional Mexican music in a transaction valued at approximately 115 million US dollars, and bought Marc Anthony's publishing catalog in a separate eight-figure deal.
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