MUSIC BUSINESS · ·Music Business Worldwide
Thomas Rhett Launches Fifty-One/Forty-Nine Records
Thomas Rhett has partnered with HYBE America’s Blue Highway Records to launch Fifty-One/Forty-Nine Records.
Thomas Rhett has launched a record label, Fifty-One/Forty-Nine Records, in partnership with HYBE America's Blue Highway Records. The label will be the home for Rhett's recorded music. The announcement did not disclose the financial terms or ownership structure of Fifty-One/Forty-Nine Records.
Rhett signed with Scott Borchetta's BMLG imprint The Valory Music Co. in 2011. HYBE acquired BMLG in 2021 as part of its $1.05 billion acquisition of Ithaca Holdings. In February, HYBE America rebranded BMLG as Blue Highway Records and absorbed Valory into the company. In June, Carly Pearce departed the Blue Highway roster to join BBR Music Group/BMG Nashville.
According to Blue Highway, Rhett has 25 number-one singles, over 16 billion streams, eight ACM Awards, two CMA Awards, and five Grammy nominations. His 25th number-one single, Ain’t a Bad Life featuring Jordan Davis, topped the Mediabase/Country Aircheck chart in April 2026.
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