MUSIC BUSINESS · ·Music Business Worldwide

HYBE CEO Jason Jaesang Lee Joins KOVA Leadership

HYBE CEO Jason Jaesang Lee has been appointed vice chairman of the Korea Venture Business Association, making HYBE one of KOVA's vice chairman member companies.

Cover art — rights belong to the owner
Cover art — rights belong to the owner

HYBE CEO Jason Jaesang Lee was appointed vice chairman of the Korea Venture Business Association (KOVA). The appointment makes HYBE one of KOVA's vice chairman member companies. Lee was one of six executives elected to KOVA's management at its third regular board meeting of 2026, held on September 18.

Jung Hyun-kyung, president of Musicow, was also appointed vice chairman. Park Ki-ho and Lee Jun-hyeok were appointed to the other two vice chairman positions, while Lee Jin and Seo Jae-won were elected as directors.

KOVA said HYBE's participation as a vice chairman company will expand connections between the content industry and Korea's entrepreneurial ecosystem. KOVA plans to use the new executives' experience in four areas.

HYBE reported record quarterly revenue of 1.45 trillion KRW in the second quarter of 2026, while its total revenue for 2025 was 2.65 trillion KRW. Lee has led HYBE since July 2024 and joined the company in 2018, when it operated under the name Big Hit Entertainment.

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