MUSIC BUSINESS · ·Music Business Worldwide
Primary Wave Partners With Robert Palmer Estate
Primary Wave Music has partnered with Robert Palmer’s estate over his publishing and recording catalog and name, image and likeness rights.
Primary Wave Music announced the partnership with Robert Palmer’s estate on Wednesday, Sept. 23. Under the agreement, Primary Wave will work with the estate on Palmer’s publishing and recording catalog and will receive a share of his name, image and likeness rights. Financial terms were not disclosed.
The estate will have access to Primary Wave’s marketing team and publishing infrastructure. The two sides will work on new marketing, branding, digital, sync and film and television projects.
Palmer’s best-known recordings include Addicted to Love, Simply Irresistible, Bad Case of Loving You (Doctor, Doctor) and Johnny and Mary. He won two Grammy Awards for Best Male Rock Vocal Performance for Addicted to Love and Simply Irresistible. Addicted to Love reached No. 1 on the Billboard Hot 100 in 1986, while Simply Irresistible reached No. 2 in 1988. Palmer’s final studio album, Drive, was released in May 2003 and reached No. 10 on Billboard’s Blues Albums chart.
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