Warner Music Mexico Names Yusim Aladro General Manager

Warner Music Mexico confirmed on Friday that Yusim Aladro has been promoted to the position of General Manager. Aladro joined the company at the beginning of the year as marketing director. In her new role, she reports to Tomas Rodríguez, President of Warner Music Mexico and Música Mexicana. Prior to joining Warner Music Mexico, Aladro served as a director at Rico o Muerto, an independent record label founded in 2024.

The General Manager role at Warner Music Mexico was previously held by Alejandro Mejía Abad. After a 10-year career at Warner, Mejía Abad departed the company in June and joined HYBE Latin America in July. The announcement also follows last week's promotion of Alejandro Duque to the role of President of Warner Music International.

In May 2024, Warner Music expanded the A&R and marketing team of its Mexico-focused Música Mexicana division. As part of that expansion, Rubén Abraham was appointed Managing Director of Música Mexicana to lead A&R and marketing. Additionally, Delia Orjuela was named Head of Creative for Mexican Music at Warner Chappell Music. According to IFPI data, Mexico became the 10th largest recorded music market in the world in 2025.