TikTok Launches Global Campaign for POPS

TikTok has launched a global in-app campaign for Mrs. GREEN APPLE’s POPS album. According to TikTok, the group is the first Japanese artist selected for one of the platform’s global artist-focused campaigns. The campaign includes an album hub, a profile frame unlocked through tasks, and a global community challenge.

POPS is Mrs. GREEN APPLE’s sixth studio album and their first original studio album since 2023’s ANTENNA. The album was released digitally on Tuesday, September 29, and on CD on Wednesday, September 30. TikTok says the group has more than 2.1 million followers on the platform.

Mrs. GREEN APPLE consists of Ohmori, Hiloto Wakai and Ryoka Fujisawa and was formed in 2013. The group made its major-label debut through Universal Music Japan’s EMI Records in 2015. The group ranked No. 13 on IFPI’s Global Artist Chart for 2025, while UMG confirmed to MBW that Mrs. GREEN APPLE was Japan’s best-selling artist in 2025.

Ringo Jam Tour SHADOWS began in Kagawa on September 30 and is planned to continue through December across 13 cities and 28 dates. TikTok also launched an in-app experience for Olivia Rodrigo’s you seem pretty sad for a girl so in love album in June.