AI & MUSIC TECH · ·Music Business Worldwide
UMG Names Òscar Celma as Applied AI SVP
Universal Music Group has appointed former Spotify executive Òscar Celma as Senior Vice President of Applied AI and Machine Learning to lead the development of artificial intelligence applications across its global operations.
In this new position, Celma will lead the development of artificial intelligence and machine learning applications across the global operations of UMG. Celma will report to Hannah Poferl, the Chief Data Officer at UMG. Poferl joined UMG as Chief Data Officer in January from The New York Times.
During his tenure at Spotify, Celma led the development of artificial intelligence-driven listening features, including AI DJ, Jam, and Daylist. Spotify launched the AI DJ feature in beta in February 2023. Most recently, Celma served as the head of the Machine Learning and Product Analytics unit at Condé Nast. Prior to that, Celma spent seven years working in data science leadership roles at Pandora/SiriusXM. In addition, Celma was one of the co-founders and the Chief Innovation Officer at Barcelona-based BMAT Music Innovators. Celma is also the author of the book Music Recommendation and Discovery, which was published by Springer in 2010.
On September 10, UMG signed a multi-year licensing agreement with ElevenLabs. Universal also invested in Stability AI alongside Sony Music Group and Warner Music Group.
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